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RideApart
RideApart
Sport
Dustin Wheelen

Pirelli Celebrates 150 Years Of Tire Excellence With New Campaign

Milan

Giovanni Battista Pirelli founded the Pirelli brand on January 28, 1872, in Milan, Italy. The company initially produced rubber products and scuba diving gear before applying its manufacturing knowledge to tire production in 1901. Over the decades, Pirelli continued innovating, pushing the performance boundaries of both racecars and motorcycles.

All that hard work positions Pirelli at the pinnacle of motorsports, functioning as the sole supplier for both Formula 1 and the Superbike World Championship (WSBK). In 2022, the multi-national corporation honors its 150-year anniversary with a celebration of the brand’s cultural impact and future initiatives.

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