There’s something telling about the fact that PinkPantheress launched the first single from her second mixtape with a video boasting that it was 2:57 long. “Ion [I don’t] wanna see no more song length jokes,” ran the caption accompanying a brief video of her dancing to Tonight, a track that throws together a mass of musical reference points: a sample from US emo-rockers Panic! at the Disco stitched to a speedy four-to-the-floor house beat, a candy-sweet pop melody, a hefty bassline that suggests the influence of UK garage or drum’n’bass and a lyric that alludes to both Avril Lavigne’s Complicated and Kings of Leon’s Sex on Fire.
Since the English singer-songwriter-producer first came to public attention in 2021, by posting snippets of the tracks she had made on a laptop in her halls of residence to TikTok, brevity has been her calling card: most of the songs that caused her commercial breakthrough lasted barely 90 seconds; one, Attracted to You, was over and done in 67. They garnered hundreds of millions of streams. Moreover, they were the first steps on an impressive commercial ascent that’s involved a major label deal, a succession of gold and platinum awards, a place on the Barbie soundtrack and invitations from Olivia Rodrigo and Coldplay to support them on tour. Perhaps inevitably, they also attracted criticism from people who viewed her less as a success story than a symptom: wilfully insubstantial, attention-deficit music befitting an era in which pop has lost its place as the basic substance of youth culture, an age when its primary function is just to burble briefly in the background of videos offering makeup tutorials and wellness tips.
