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The Guardian - UK
The Guardian - UK
Business
Michael Savage Media editor

Piers Morgan warns rise of YouTube is a ‘wake-up moment’ for traditional media

Close-up of Morgan with Piers Morgan Uncensored logo top right of screen
Piers Morgan on his YouTube channel, Piers Morgan Uncensored, last year interviewing the then British prime minister, Rishi Sunak. Photograph: Piers Morgan Uncensored/TalkTV/PA

The media world is undergoing a “sea change” in which some traditional titles disappear, Piers Morgan has predicted, as he said some YouTube channels would soon have as much power as traditional network television.

The presenter and former newspaper editor, who is holding funding talks to expand his YouTube business, predicted more established media figures would soon follow him to the increasingly influential streaming service as audience habits continue to shift.

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