Piers Morgan has taken a fresh jibe at Kanye West after admitting he booed the rapper at the Super Bowl and called him a "d***head".
The controversial presenter, 57, was promoting new merchandise on social media for his upcoming TV show, when he made the pop about the 44-year-old rapper.
Piers will host a programme called Piers Morgan Uncensored on new channel TalkTV, which is set to launch on April 25.
The former Britain's Got Talent judge, who left his Good Morning Britain gig after an on-air argument over Meghan Markle, says he wants to the show to "to annoy all the right people".
Taking to his Instagram Story on Thursday, Piers reposted a picture from the account of Linsey Constantine, head of publishing at TalkTV.
In the picture, Lindsey looks at the camera and sits at her desk, wearing a black cap, emblazoned with the words PIERS MORGAN UNCENSORED.
She captioned the picture: "@PIERSMORGANUNCENSORED MERCH HAS LANDED", followed by a laughing emoji.
Piers shared the post, writing: "Well look a bit more cheerful about it... this is hotter merch than @kanyewest".
Piers' jibe comes after he criticised Kanye for his behaviour following his split from wife and mother of his four children, Kim Kardashian, 41.
In a series of furious rants on Instagram, the musician has hit out at Kim's new boyfriend, SNL actor Pete Davidson and also leaked and then deleted messages between himself and Kim.
Kanye was booed by the crowd while watching the Super Bowl in February, following his behaviour on social media.
Writing in his New York Post column, Piers admitted he was part of that group.
Piers wrote: "The crowd, which had been raucously cheering every famous face that appeared on screen, suddenly began booing and jeering.
"I’m proud to admit I was one of them, because if anyone deserves such an outpouring of public disapproval right now, it’s surely this narcissistic, jumped-up buffoon."
He went on to say that since Kim and the rapper's split "We’re seeing the full range of Kanye’s horribly selfish and, frankly, vile character — and it stinks so pungently that a Super Bowl booing should be the least of his punishments.
He finished: "Kanye West's undeniably a brilliant musician.
"But when it comes to being a good father, a good husband, or just a good human being, he’s exposed himself as the very thing he branded Pete Davidson: a d–khead."
Promoting his new show, Piers said: "I want it to be a platform for lively vigorous debate, news-making interviews, and that increasingly taboo three-letter word: fun."
It has been over a year now since Pierce left his presenter role on Good Morning Britain, after walking off set live on air, after a disagreement about The Duchess of Sussex, following her bombsell interview with Oprah Winfrey.
Accusing the former Suits star of lying about the way she says she was treated by 'The Firm', the journalist argued with GMB weather reporter Alex Beresford, and stormed out of the studio.
