Phillip Schofield's collaboration with When in Rome has come to an end.
The former This Morning presenter has come under fire in recent days after admitting his relationship with a colleague who was decades younger than him.
Since the news came to light, he announced his immediate departure from all roles within ITV but it appears other aspects of his career are rapidly coming to an end too.
His wine partnership with When In Rome has come to an abrupt end just three years after he joined forces with the Stroud-based company.
A search on their website indicates that none of Phillip's boxed wine products of both red and white are on sale, while exclusive stockist Waitrose's website states: "We couldn't find an exact match for you," when searching 'Phillip Schofield'.
A spokeswoman for When In Rome told the Mirror: "We have worked with Phillip Schofield on his range of Italian craft wines for three years and this collaboration has drawn to a natural conclusion. There are no further plans to continue filling the Schofield range for future orders."
At the time of the launch of his collaboration, the 61-year-old said: "I have really enjoyed the process of sourcing, selecting and now sharing these wines with everyone.
"I don't think there is anything I have been so passionate about, so I hope everyone enjoys them as much as I do."
Last week, Phillip apologised for his actions after saying he had "lied" to his employers as well as the public and most importantly, his family.
In a grovelling statement, he said: "I have already apologised personally for misleading, through my lawyer who I also misled, about a story which they wanted to write about me a few days ago.
"The first thing I want to say is: I am deeply sorry for having lied to them, and to many others about a relationship that I had with someone working on This Morning.
"I did have a consensual on-off relationship with a younger male colleague at This Morning.
"Contrary to speculation, whilst I met the man when he was a teenager and was asked to help him to get into television, it was only after he started to work on the show that it became more than just a friendship. That relationship was unwise, but not illegal. It is now over."
The presenter went on to say: "When I chose to come out I did so entirely for my own wellbeing. Nobody 'forced' me out.
"Neither I nor anyone else, to my knowledge, has ever issued an injunction, super or otherwise, about my relationship with this colleague, he was never moved on or sacked by or because of me.
"In an effort to protect my ex-colleague, I haven't been truthful about the relationship.
"But my recent, unrelated, departure from This Morning fuelled speculation and raised questions which have been impacting him, so for his sake, it is important for me to be honest now.
"I am painfully conscious that I have lied to my employers at ITV, to my colleagues and friends, to my agents, to the media and therefore the public and most importantly of all to my family.
"I am so very, very sorry, as I am for having been unfaithful to my wife."
Phillip also revealed that he will no longer have any work with ITV and will not be hosting the British Soap Awards next week.
When In Rome was approached for comment.
