Phillip Schofield apologised to a disabled guest on This Morning today after an unsuitable car was accidentally sent to transport her to the studio.
Barbara Lisicki, an activist who helped changed history in the 1990s by tirelessly campaigning for equal rights for people with disabilities, appeared on the ITV show with Phil and co-host Josie Gibson.
But before they began the interview, Phil addressed the fact that she had arrived later than planned to set.
She was appearing on the ITV show to speak about upcoming BBC drama Then Barbara Met Alan, which is inspired by her real-life relationship with Alan Holdsworth.
Phil explained that the car company hadn't listened to the ITV show's instructions about Barbara needing a suitable car for transport.
He said: "This is not how I'd like to start the show, but I'm going to start with an apology.
"When I was preparing for this interview I was going to ask about how much are we progressing, are we getting any better...
"Then I find out the car company we use for this show - and we specifically asked them for a car that enables your access - but we had to change the order of the show today because they didn't send a car you could get into.
"So we still have a long way to go."
Barbara responded: "It's one of life's daily ironies.
"It's a frustration that all disabled people experience.
"There's always a barrier to just being able to get on with following your plans or living your life."
Her interview came after Phil shared a message from Holly Willoughby, who he revealed was still isolating with Covid.
Opening the show today, he said: "Josie is back! I've been texting Holly all through the weekend and she's absolutely fine. She just has that incredibly persistent and annoying red line that won't go away.
"She'll be sitting at home. It's driving her crazy."
*This Morning airs weekdays at 10am on ITV
