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Fortune

Business

Eva Roytburg

Pfizer CEO says he used ‘emotional blackmail’ to get employees to achieve impossible goals during COVID-19

Albert Bourla Pfizer Covid-19 Vaccine Pandemic Fortune

(Credit: Fortune)

Pfizer CEO Albert Bourla says he used extreme team-motivating tactics to meet seemingly impossible deadlines during the COVID-19 pandemic.

In a conversation with Fortune editor-in-chief Alyson Shontell for the Titans and Disruptors of Industry podcast, Bourla admitted to using what he called “emotional blackmail” in order to create and deliver vaccines faster.

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