The traditional auto show may be past its prime, but other types of events are gaining traction in the car industry. We're not only talking about the Goodwood Festival of Speed as the annual Consumer Electronics Show is also gradually becoming more relevant for many automakers. With today's tech-laden vehicles, it does not come as a surprise that Las Vegas is now a venue to present the latest developments in the automotive realm.
Case in point, Peugeot is bringing the Inception concept to CES next month, even though the French brand is not returning to the United States anytime soon. To generate hype around its new showcar, the company with the lion badge has released a new teaser for a concept car originally announced in October at the Paris Motor Show. We’re getting the impression it's a big deal for Peugeot since it rarely has such a comprehensive teaser campaign, especially for only a concept.
