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The Guardian - US
The Guardian - US
Entertainment
Jim Farber

Peter Asher on being music’s incredible ‘Everywhere Man’: ‘The secret is simple’

Peter Asher in his office
‘My life has been startlingly devoid of the standard rock’n’roll drug-and-sex dramas’ … Peter Asher in his office. Photograph: Greenwich Entertainment

Peter Asher didn’t want to do this interview. He had the same reaction several years ago when directors Dayna Goldfine and Dan Geller approached him about making a documentary about his life and career. “I don’t think so,” he recalled telling them in our interview, which wound up taking place only after several entreaties from the film’s publicist that he do this one sit-down. “My life has been startlingly devoid of the standard rock’n’roll drug-and-sex dramas,” Asher said. “So I thought a documentary about me isn’t something people will want to see. It sounds boring.”

On the contrary, Asher’s story stands among the most dramatic and consequential in music history, spurred by achievements that shifted the course of pop more than once. Through Asher’s pivotal role in the lives of stars like James Taylor and Carole King, he played a key role in instigating the soft revolution that allowed singer-songwriters to dominate the charts in the 70s. He’s also partly responsible for the so-called “LA sound”, epitomized by the pristine albums he produced for stars like Taylor and Linda Ronstadt. At the same time, he raised the profile of the studio musicians he employed so dramatically, affecting how average listeners understood and appreciated the instruments they heard on the albums they loved. Small wonder the documentary on his life is titled Everywhere Man.

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