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Evening Standard
Evening Standard
Cathy Hawker

Pet spas, Michelin chefs and an F1 simulator: how brands are selling homes to the global super rich

Michelin Robert Green Handout London Viceroy

If money was no object, what’s the most desirable in-house extra you would want? A lift that takes you and your car up 60 floors to your Porsche-designed penthouse so that you can view your car from your bedroom perhaps.

Maybe a private dining room overseen by a Michelin-starred chef, a spa for your pet or a home with full design — inside and out — overseen by Italian supremos Dolce & Gabbana.

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