A television advert for Persil washing liquid has been banned over “misleading” claims the product is “kinder to our planet”. The ad, seen in March, showed beaches strewn with litter and then a Persil bottle followed by the text “made with 50% recycled plastic”, “removes stains at 30C” and “60 minutes quick wash”.
A voiceover said: “Tough on stains. Kinder to our planet. Dirt is good." The advert showed children in sunlit outdoor scenes running through white sheets hanging to dry and then a field with trees.
A viewer said claims Persil washing liquid is “kinder to our planet” were misleading and unsubstantiated. Unilever, trading as Persil, said the ad demonstrated how its liquid detergents were “kinder” by saving energy through cleaning at lower temperatures and in quick washes and using 50% recycled plastic.
