Perky Maxwell House viral ad takes on housing crisis as ‘Maxwell Apartment’

Last year, the median age of first-time homebuyers in the US hit an all-time high of 38. Photograph: Bloomberg/Getty Images

Housing in the US has become so unaffordable that a coffee company has based a viral marketing campaign on the idea that almost nobody can afford to buy a house.

Maxwell House coffee, a 133-year-old brand, recently launched a marketing campaign rebranding themselves as “Maxwell Apartment coffee”.