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Daily Mirror
Daily Mirror
Entertainment
Danni Scott

Period underwear brand defends controversial TV advert that tackles taboos

As a nation we are becoming more open in topics about health and bodies, although many natural functions are still seen as taboo.

Periods are one of these taboo topics, often hidden away and only discussed when it is that 'time of the month'. Even when advertising menstrual products, women have historically been depicted in white clothing, frolicking without a care in the world.

While adverts have become more honest about period realities, they rarely - if ever - show the actual blood that anyone menstruating has to deal with.

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