In the lead up to the first FIFA Women’s World Cup hosted in the Southern Hemisphere, host nations Australia and Aotearoa New Zealand are forging other firsts, including efforts to break the shame, stigma and taboo that continue to shroud periods.
In April, both teams unveiled new kits that included period leak protections, together with materials and tailoring that specifically respond to the needs of high performance women footballers.
New Zealand has also swapped out its traditional white shorts for teal blue to help combat period anxiety.
