Ahead of plastic free July, sustainable period care brand, TOTM has recovered the equivalent of over 1.67 million plastic tampon applicators from the ocean.
In the UK alone, 1.3 billion plastic tampon applicators are thrown away every year, and the International Union for Conservation of Nature reports that 80% of plastics are likely to end up as marine litter, with period products named the 5th most common single-use plastic found in our oceans and on our beaches.
For every cardboard tampon applicator sold by TOTM, the brand has committed to recovering the equivalent weight in ocean plastic by supporting social enterprise, Plastic Bank, aiming for a total of 15,000kg by 2023.