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Chronicle Live
Lifestyle
Catherine Addison-Swan

Perfume expert explains why you should keep your fragrance in the fridge - but never the bathroom

Anyone who uses perfume has likely kept the fancy bottles on display at home - but those who are guilty of this could have unwittingly been spoiling their fragrance, according to an expert.

TikTok star Emelia, known to her followers as Professor Perfume, urged people to "get your perfume out of the bathroom" in a viral clip that has since racked up over five million views on the platform. Sharing a series of photos of perfumes placed on top of bathroom counters, the expert claimed that "nobody on TikTok or Pinterest knows the proper way to store perfume."

She went on to explain that while the bathroom is one of the most common places to store perfume, the changing temperatures could be causing damage to the scent. "If you keep your perfume in the bathroom, when you shower all of the steam and constant temperature fluctuations are going to spoil your perfume a lot faster than if you store them correctly," she said.

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