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Benzinga
Benzinga
Business
Namrata Sen

PepsiCo To Launch Cane Sugar-Based Prebiotic Cola This Fall To Counter Declining Soda Consumption

Moscow,,Russia-april,4,,2014:,Can,Of,Pepsi,Cola,On,Ice.

PepsiCo Inc. (NASDAQ:PEP) announced it plans to introduce a prebiotic cola under its flagship soda brand, a move aimed at reversing the declining sales of its beverages in the U.S.

What Happened:  The new product, Pepsi Prebiotic Cola, is expected to hit the market this fall. This development comes shortly after Pepsi acquires Poppi, a rising star in the prebiotic soda space, for $1.95 billion in May.

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