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Madison Williams

Pepsi Will No Longer Sponsor Super Bowl Halftime Show

Pepsi Super Bowl Halftime Show

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After a decade of sponsoring the Super Bowl Halftime Show, Pepsi announced on Tuesday that the company will no longer be the namesake for the annual performance.

“After 10 years of iconic Pepsi Super Bowl Halftime Show performances, we have decided it’s time to pass the mic,” Pepsi said, via the company’s Twitter announcement. “Thank you to the amazing artists and fans who helped us create some incredible moments along the way. Now on to the next stage…”

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