PepsiCo has unveiled Pepsi Prebiotic Cola, the company's first gut-friendly cola formula and most significant soda innovation in over two decades, as consumer demand shifts towards healthier beverages.
The cola giant's bold move comes hot on the heels of its $1.65 billion (£1.3 billion) acquisition of prebiotic pioneer Poppi, signalling an industry-wide recognition that consumer tastes have fundamentally shifted towards functional beverages that promise health benefits alongside familiar flavours.
