Hard-up Brits are no longer embarrassed about being seen buying from charity shops as they try to save cash, a study shows. Nearly three-quarters (73%) of UK adults say they are comfortable being seen heading into a charity shop or second-hand store due to the cost-of-living crisis, according to research from SQLI Digital Experience.
The study shows only around one in four (24%) people would be in any way ashamed of being spotted in a charity shop. It comes as over three quarters (77%) of people who are shifting towards pre-loved goods are doing so to save money.
The generations who are most comfortable going into the shops include the age groups of 45-54 (82%) and an overwhelming 91% of over 55-year-olds. However, those who are not comfortable there give reasons such as people thinking that they cannot afford to buy new clothes (19%), they don’t like buying pre-owned items (33%) and they think it’s too hard to find anything they like (20%).
