
Old School RuneScape's new Varlamore update introduced the MMO's population to a gentle giant called the Gemstone Crab, and it didn't take long for players to start following this crab as if it were some sort of benevolent god. They've already mocked up quasi-religious dogma and it's barely been a week.
I asked OSRS design director Kieren Charles, better known as Mod Kieren, about the budding crab cult, and it seemed to me that he'd been slightly caught off guard by the overwhelmingly zealous response to the crab, but at the same time this outcome isn't far off from developer Jagex's plan.