They make about 10 million vehicles per day - but Toyota fans are only just noticing the "adorable" hidden message inside its iconic logo.
Founded by Kiichiro Toyoda in 1937, the automotive manufacturer is easily recognised by its logo showing three ovals linked in a symmetrical layout. But not only is its logo recognisable both head-on and when seen in a rear-view mirror, but it also includes a message from the company to its customers.
A statement in Toyota UK Magazine reads: "The inner ovals symbolise the heart of the customer and the heart of the company, overlapping to represent a mutually beneficial relationship and trust between the two, as well as forming a 'T' shape for Toyota. The outer oval one signifies the world embracing Toyota.
