As the cost-of-living crisis continues to bite, research released today by Thames Water and YouGov reveals that more than half (56%) of adults in England have taken action to reduce the amount of water they use this year. Three quarters (76%) of those who have cut their water use said saving money was their main motivation to use less water.
Adults in England are cutting back by turning the tap off when brushing their teeth (71%), only putting the dishwasher and washing machine on when they are completely full (68%) and reducing the time they spend in the shower by a minute (28%). But there is a still an opportunity for millions of households to bring down their bills further by taking some simple steps to reduce water use. Using less water also impacts energy bills because households aren’t using as much gas or electricity to heat their water.
Thames Water is sharing its water saving tips as its survey of 2,000 households also found that, while almost half (46%) of those surveyed think they are already doing all they can to reduce the amount of water they use, over a third (37%) still haven’t explored the opportunity to cut back. Andrew Tucker, Water Demand Reduction Manager at Thames Water, said: “We know that times are tight for many households at the moment, and we want to make sure all our customers can get the support they need. Heating water for showers, baths, taps and appliances adds up to be the second biggest part of the average household energy bill. Some simple straightforward water saving actions can have a significant impact on bills, saving hundreds of pounds a year - and helping protect the environment, too.”
