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The Guardian - UK
The Guardian - UK
Business
Zoe Wood

‘People are bored with coffee’: how posh hot chocolate is conquering the UK

A server pours hot chocolate into a cup at Knoops in High Street Kensington.
Knoops at High Street Kensington sells over 20 different types of hot chocolate, ranked by strength. Photograph: Martin Godwin/The Guardian

A posh hot chocolate used to just mean adding marshmallows and whipped cream, but these days it is all about the cocoa percentage as retailers selling luxury single-origin drinks set out to conquer the high street.

The fast-growing brand Knoops sells more than 20 different types of hot chocolate in its shops ranked by strength, from a sweet and creamy 28% white all the way up to an intense 100% extra dark.

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