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Pennsylvania Leads In Ad Spending For 2024 Election

Pennsylvania Kamala Harris Josh Shapiro Philadelphia Tim Walz
People participate in the Democratic presidential primary election in Columbia, South Carolina, U.S.

Pennsylvania is emerging as a pivotal state in the upcoming 2024 election, drawing significant attention despite Vice President Kamala Harris' decision to choose Minnesota Governor Tim Walz as her running mate over Pennsylvania Governor Josh Shapiro.

The spotlight on Pennsylvania is evident as Harris is set to introduce her new running mate at a rally in Philadelphia today. Philadelphia, being the top media market for presidential ad spending in 2024, has witnessed substantial advertising investments. According to AdImpact data, a total of approximately $51.7 million has been spent on advertising in the Philadelphia market since the beginning of the year, surpassing all other media markets.

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