Penneys shoppers have fallen in love with a coat that keeps them warm and cosy in the winter weather - and looks like a much pricier brand.
The high street giant is selling an insulated jacket made of a warm fleece material with waterproof shoulders and a zip-away hood, and costs just €40.
It bears a striking resemblance to the two toned beige and cream puffer jacket from The North Face Novelty Nuptse sherpa jacket in beige, which comes with a much heftier price tag around €330.00.
TikTok user @jesschamilton found the jacket in her local Primark and was quick to share it with her followers.
Jess said: “Run to Primark and track down this amazing North Face jacket dupe," she urged. "So cosy!”
Jess compared the Primark version that she got her hands on in her local store to the more expensive offering on sale in North Face.
She continued: “This one [from Primark] is £38, it’s insulated. I got it in a large because I wanted it to be super cosy.”
The blogger tried on the jacket after telling viewers she is a size 10-12.
Reacting to the coat, Jess was clearly pleased: “Oh my God, I’m obsessed. Absolutely love it.”
Fellow Penneys fans were impressed by the steal, with the video amassing more than 90,000 views.
One shopper commented, “On my way to Primark,” while another said: "I love it!"
Penneys is known for its budget dupes of designer pieces, beauty products, and the winter jacket isn't the only lookalike that shoppers have spotted in stores recently.
Another TikTok user pointed out that the retailer is selling a bag for just €7 that looks very similar to Prada's €3,000 Cleo satin bag.
Penneys doesn't offer an online shop currently, however the retailer does have a website where shoppers can see its latest products and check if they're in stock before heading into stores to purchase them.
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