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TV Tech
Tom Butts

Pebble to Focus on the Economics of Live Playout at IBC2024

Pebble.

AMSTERDAM—Pebble, a provider of automation, content management, and integrated channel technologies, says it will highlight its approach to the “true economics” of live playout at the 2024 IBC Show, Sept. 13-17 at the RAI Amsterdam.

“Pebble has always led the way in using powerful, reliable, secure and intuitive software to automate workflows in broadcast delivery,” explains Sally Wallington, senior vice president of sales said. “Today’s rapidly evolving needs in the playout market are more demanding than ever and that’s why, on our stand at IBC2024, you’ll see interactive demonstrations for sports, entertainment and news – all in a live playout environment.

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