Path of Exile co-creator Chris Wilson has a message for developers considering surveying their players: don't.
Wilson has some experience managing teams behind popular live-service games having founded Grinding Gear Games, directed the original Path of Exile, and served as company CEO until his departure in early 2025. He now runs his own small studio, Light Pattern, and is working on an unannounced project. Naturally, he's seen the ebbs and flows of the temperature on a live-service game's player base over many years heading up GGG, and there's one thing he avoids when trying to decide on a path forward: surveys. Why? Well, he sums it up neatly with a quote from Magic The Gathering head designer Mark Rosewater: "'Your audience is good at recognizing problems and bad at solving them.'
