Kozhikode Divya Pharmacy, attached to Uttarakhand-headquartered Patanjali Yogpeeth, has withdrawn advertisements of its Ayurvedic products after they were found to have violated provisions of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954.
This was after the Union AYUSH Ministry and the AYUSH Department of the Uttarakhand government made it clear that violation of the Act would invite action. An authorised representative of Divya Pharmacy said in a letter to the Licensing Officer, Ayurvedic and Unani Services, Uttarakhand, that they had received official notices alleging that the ads have been found to be “objectionable and misleading” under the provisions of the Act and Rule 170 of Drugs and Cosmetics Act, 1940.
The medicines were Divya Lipidom Tablet, Divya Livogrit Tablet, Divya Livamrit Advance Tablet, Divya Madhunashini Vati and Divya Madhunshini Tablet. “... taking note of your captioned notice(s), the undersigned has immediately stopped publication of the impugned advertisements,” the letter from Divya Pharmacy, dated May 7, said.
