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Marie Claire
Marie Claire
Lifestyle
Samantha Holender

Pat McGrath Brings Edgy, Negative Space Lip Liner to Louis Vuitton’s 2025 Cruise Collection

Pat McGrath Louis Vuitton Maison Margiela
Models with negative space lip liner at the louis vuitton 2025 cruise collection.

Whenever Dame Pat McGrath is the lead makeup artist for a runway show, I pay attention. The makeup-artist-turned-brand-founder rarely, if ever, sends models down the catwalk with a minimal look. She turns out artwork.

McGrath's most recent creation is no exception. For the Louis Vuitton’s Cruise 2025 show in Barcelona, Spain, yesterday, McGrath ideated an intensely graphic negative space lip liner look emphasizing a man-made cupid’s bow.

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