Passenger is a brand inspired by 'meaningful escapism' – time spent outdoors connecting with nature. Dig into the brand's messaging and it’s apparent that it’s slanted more towards outdoor lifestyle rather than mountain performance. Its aesthetic leans to the crackle of the campfire in the woods, the orange sun sinking beyond the waves and the tent fabric flapping in the mountain valley wind, rather than the challenge of technical peaks or the thrill of the fast descent. The photography on its website is all van life, hammocks and beaches, rather than ridges, gullies and summits.
As far has I’m concerned, this is neither a positive or a negative. To be honest, I spend more time wearing most of my mountain gear at ground level or when camping anyway. We all value stylish, comfortable clothing for our more relaxed outdoors time and Passenger fits this brief with aplomb. The brand focus on a balance of quality, sustainability and price, intending to give you everything you need and nothing you don’t.
