Passenger is a brand making waves in the outdoor world, with its eye-catching, colorful designs and van life / surf-cool aesthetics. These days, sustainability is an essential business imperative, and Passenger certainly makes a song and dance about its efforts. Google Passenger and the word responsible jumps out of the screen like a big, green thumbs up.
It’s obvious that sustainability is important to Passenger. It plants a tree for every order it receives; is part of the Rainforest Trust, helping to protect the planet’s precious rainforests; and many of the materials it uses during manufacture are recycled. The brand’s image is mostly of beaches, forests and lake shores, with mountains sometimes featuring somewhere in the background. Though a peak at its Insta account reveals more and more instances of its gear being used a little higher up these days.
