
Five years ago, the City of Paris initiated a groundbreaking movement called Paris Good Fashion, with the goal of establishing Paris as the capital of sustainable fashion by 2024. As the association celebrated its fifth anniversary, it conducted a review of its achievements and future plans in the presence of key industry stakeholders. Isabelle Lefort, co-founder of Paris Good Fashion, provided insights into the tangible outcomes of their actions in France and Europe.
With over 100 members spanning various sectors, including renowned brands like Lacoste, Balzac, Balmain, Schiaparelli, and major groups like LVMH, Kering, and Richemont, Paris Good Fashion is now the largest French association engaging industry stakeholders in sustainable development. The association also boasts a diverse representation of retailers, digital platforms, federations, consulting firms, and partners, collectively accounting for 60-70% of the French market turnover.