UK consumers are paying almost 38% more for baby-related items than they were last year, new research has revealed.
The biggest rise has been nappy cream, up by 37.9% year on year, while baby bottles cost 17.2% more and baby lotion by 14.1%.
Other items that rose included nappies which went up by 8.9%, dummies at 8.4% and infant formula at 8.1%. Baby food has seen a comparatively smaller rise at 1.5%.