Parents and grandparents have been left fuming after finding sex toys on shelves in Poundland right next to the sweets.
The bargain retail giant had the x-rated devices on display above boxes of Quality Street and Miniature Heroes as part of its Valentine's Day range.
Poundland hit back saying it has been selling the items for 10 years - but shoppers to the Stoke-on-Trent store were outraged that the toys were in full view of young children.
