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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Paramount Sees Boost in Results From Campaigns Using VideoAmp Currency

VideoAmp Paramount Paramount Global
Paramount Global headquarters in Los Angeles

VideoAmp said that in campaigns conducted with Paramount Global, advertisers got better results when using VideoAmp data as currency, compared to buying based on traditional demographic data.

VideoAmp, one of the measurement companies offering an alternative to Nielsen,  created reports highlighting the impact of those campaigns to showcase the benefits of big-data currencies.

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