Paramount's 'Mean Girls' musical has taken the global box office by storm, surpassing the $100 million mark to the tune of $101.2 million after just six weeks in theaters. This pink-hued movie musical, a spin-off of the popular 2004 comedy classic, has proven to be a hit both domestically and internationally. With $71.2 million in North America and an additional $30 million from overseas markets, 'Mean Girls' has captured the hearts of viewers around the world.
Originally intended for a streaming debut on Paramount+, the decision to opt for a theatrical release came after overwhelmingly positive test screenings. The film, made on a modest budget of $36 million, has far exceeded expectations, claiming the No. 1 spot at the domestic box office for three consecutive weeks since its release on Jan. 12. With successful openings in countries like the U.K., Australia, New Zealand, and Mexico, 'Mean Girls' continues to attract audiences globally.
Starring Angourie Rice as Cady Heron and Reneé Rapp reprising her Broadway role as Regina George, the movie follows the antics of high school cliques, particularly the infamous Plastics. The talented cast, including Christopher Briney, Bebe Wood, Avantika, Jaquel Spivey, Auli'i Cravalho, and original stars Tim Meadows and Tina Fey, brings the beloved characters to life on the big screen.
Paramount's marketing strategy for 'Mean Girls' included downplaying its musical elements to appeal to a broader audience. Data from exit polls revealed that 75% of the audience was aware of the musical aspect beforehand, with only 16% expressing disappointment about it being a musical. Marc Weinstock, President of Global Marketing and Distribution at Paramount, explained the decision, stating, 'This movie is a broad comedy with music. Yes, it could be considered a musical, but it appeals to a larger audience.'
Directed by Samantha Jayne and Arturo Perez Jr., 'Mean Girls' has proven to be a delightful and successful adaptation that resonates with fans of the original film and newcomers alike. With plans to continue its international release in countries like Thailand, Singapore, and India, the musical continues to make fetch happen and delight audiences worldwide.
