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The Guardian - UK
The Guardian - UK
Sport
Guardian sport

Panini football sticker collectors face £1,000 outlay for 48-team World Cup

Panini sticker albums at the factory in Modena printed for this summer’s World Cup in the United States, Canada and Mexico.
Panini sticker albums at the factory in Modena printed for this summer’s World Cup in the United States, Canada and Mexico. Photograph: Marco Bertorello/AFP/Getty Images

Soaring prices at the pumps, grocery bills on the rise, and now it seems inflation will be hitting the pockets hard of those football fans for whom no World Cup would be complete without the thrill of opening a packet of Panini stickers.

Since the Italian company’s first sticker collection, at the 1970 World Cup in Mexico, striving to complete the set has been an obsession around the globe with swapping of doubles and the search for rarities mandatory.

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