
Air fryers have gone from novelty to kitchen essential at an almost alarming pace. Ninja has long been the brand to beat – partly because its machines are simple to use, partly because they’re everywhere, and partly because once you’ve done chips at a fraction of the cost of running a full oven, it’s hard to go back.
But as the space has matured, rival brands have realised they can’t 'out-Ninja' Ninja, so they’ve started adding features the market leader doesn’t have. Steam. Windows. Extra heating elements. Bigger, weirder drawers. Smarter ways to cook a whole meal at once.