Finding ways to maximise revenue streams has never been more important for Liverpool.
Emerging from a pandemic, two loss making financial years, a campaign played entirely behind closed doors and with potential Financial Fair Play reforms coming down the tracks from UEFA where clubs will only be able to spend in line with their revenue generation means that finding ways to bring more money into the club is paramount.
Now, hosting concerts and other events in football stadiums isn't something new. From Live Aid to the NFL, football stadiums have longed been used for other spectacles, and they have long been a source of welcome money into the coffers during the off season, a time when seeing the stands full isn't usually on the agenda.
