Swapping from brand-name products to supermarket own-brand alternatives is a quick and easy way to reduce the amount you spend on shopping every month. But if you make the change, will the alternatives be up to the job?
Cheaper foods are not a bargain if you and your family refuse to eat them, and they end up in the bin instead. With that in mind consumer champions Which? decided to test a range of supermarket own brands - not just for price and value but also for flavour.
The experts, using panels of blind taste-testers who had no idea what they were eating, found that as well as being significantly cheaper, some supermarket own-brand alternatives actually beat their brand name rivals, reports WalesOnline.
