Over 1 million people clicked LinkedIn’s ‘seems like AI slop’ button as the platform fights to keep ‘dead internet theory’ from becoming reality

A man sits at a desk with a LinkedIn display behind him. (Credit: Ben Montgomery—Getty Images for SXSW London)

Years after the “dead internet theory” became popular to describe the apparent takeover of online spaces by AI, LinkedIn is taking steps to avoid an early grave by slopification.

Last month, LinkedIn chief product officer Hari Srinivasan announced in a post on the platform that in an effort to improve the quality of users’ experience, the company would add a new feature, a “seems like AI slop” button, to allow users to flag posts that appear to be AI-generated.