At January's Unpacked event, the Samsung Galaxy Ring announcement was the company's one more thing moment, and it drew attention to an entirely new market to most consumers. The smart ring, while having been commercially available since 2013's McClear RingPay (which allows for contactless payments through a swipe of your hand), is still an emerging market, sitting patiently on the fringes of the mainstream and waiting for its moment in the spotlight.
The current figurehead of the smart ring market, the Finnish health technology company Oura Health, has backed the wearable since a successful Kickstarter campaign allowed it to release its first product in 2015: the Oura Ring. Since that time, the company has gone on to refine its smart ring, currently in its third generation and able to track over 20 biometric signals, to offer impressive and unparalleled health and living tracking.
