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T3
T3
Technology
Matt Kollat

Oura just made a wild choice for where to sell its smart ring in the US

Oura Costco United States
EMBARGOED UNTIL 8:00 AM BST ON OCT. 3, 2024 | Oura Ring 4 official press photos.

Oura, the company behind the sleek smart ring that tracks everything from sleep to stress, has just made a surprising retail move: it’s now available at Costco in the US.

Yes, that’s right – you can now pick up one of the most advanced wearables alongside bulk packs of cereal and 10lbs tubs of peanut butter.

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