Gen Z has already distinguished themselves through their unique values and approaches to work. Pioneers of TikTok and Snapchat, Gen Z are digital natives who are environmentally and socially conscious. As trends like quiet quitting show, they care about work-life balance and aren’t afraid to talk (or post) about it.
At first glance, business owners might perceive Gen Z as more self-focused, and less inclined to collaborate and commit to an organization’s larger goals. Surveys show that Gen Z is more comfortable job-switching than any other generation, so this perception isn’t totally off-base.
