Summing up Xbox's Games Showcase 2026 lineup, chief strategy officer Matthew Ball says new CEO Asha Sharma has communicated that "our business today is not healthy" and part of "turning around the business" is establishing a new plan for exclusive games.
Speaking at a Summer Game Fest panel hosted by The Game Business' Christopher Dring and attended by GamesRadar+, Ball explains his interactions with Sharma, who he describes as a capable and motivated leader. "I came to really like Asha, really believe in her as a leader overall and as a leader for Xbox," he says.
