As Marie Claire's resident beauty editor, I'm in a pretty fortunate position—I get to try the gamut of new products on a weekly basis. Products come, products go, and after a while, it can become difficult to distinguish the truly innovative from what we've seen ad infinitum.
As I've waxed lyrical about many a time: overconsumption and mass consumerism are a real problem in the industry; there are simply too many products. And if it's confusing for someone who earns a living from it all, I can guarantee it's difficult for consumers. As such, I've developed a strict system for grading what makes it to my bathroom counter and vanity—and not just for space-related concerns, though that is top of mind in London.
