The journey of an Oscar-nominated film is a long one. Often premiering at film festivals, its voyage starts almost a year before the actual ceremony and months before the lengthy awards season kicks off. But it is one that Walter Salles, the director of Best Picture nominee I'm Still Here, is familiar with – at least in theory.
"I've lived it with Motorcycle Diaries and Central Station, so twice before, and it was, I have to confess, much simpler," he tells us when we catch up on the week of the 2024 BAFTAs. "I did a week here, a week there, and then things just happened and the word 'campaign' was never mentioned. There was no such thing as a campaign. Now, everybody asks, 'How's the campaign going?'"
