When Srivatsav Duwari and his fiance Shrreenithy S harvested a bounty of mangoes in June 2020, they turned to Instagram.
The response was immediate: they found more than 500 takers for the produce from their six-acre farm in Madhuranthagam, Chengalpettu. The next challenge was to retain these customers till the next mango season. “We then decided to offer condiments made using only produce that we grow ourselves: a mango chunk jam, and an aunt’s brinjal chilli pickle,” says Shrreenithy, a Food Science graduate, adding both were “instant hits.”
While she is based out of Tirunelveli, handling customer care and marketing, Srivatsav – who is also a professional badminton player – lives in Chennai, and oversees packaging and delivery. The couple’s recently launched ‘Subasri Reddy Vilas’ brand now delivers across Tamil Nadu, boasting a product line of farm-based produce along with Tirunelveli sweets such as Halwa and Paalgova. .
