Health-conscious consumers in the U.S. will soon have a new option for a classic treat, as Mondelez prepares to launch sugar-free versions of its popular Oreo cookies. From January, Oreo Zero Sugar and Oreo Double Stuf Zero Sugar will become permanent additions to the company’s product range across the country.
This marks the first time Mondelez has introduced sugar-free Oreos to the U.S. market, though these varieties are already available in Europe and China. The move comes as the confectionery giant responds to what it identifies as a growing consumer desire for “mindful indulgence,” aiming to fill a notable gap in the market for sugar-free sandwich cookies.